At first, we were going to call our site(s): FindBeeronDraft.com and FindBeeronTap.com. In fact, we still have those domain names. Those names summed up what we wanted to help people do: finding beer on draft/tap. But the more we thought about it, those names seemed too long and limited us. Plus, I haven’t come across too many successful Internet businesses with a 4-syllable name. Google: 2 syllables. Yahoo: 2 syllables. Amazon: 3 syllables. YouTube: 2 syllables. BeerBin: 2 syllables.

We felt it was very important our Internet domain and business name be easy to remember and catchy. Because if people can’t remember our name or what we we’re doing, then our services will not catch on. After a couple weeks of going back and forth, we settled on the name. The name originally sprang from BeerBen…a play on Ben’s name. To which Ben replied: “Well, why not just make it BeerBin?” Eureka.

FindBeeronDraft.com and FindBeeronTap.com did get our message across, but BeerBin.com does a nice job of summing it up and not constricting us. We’re not just about finding beer on draft, we’re about finding beer and beer related services (such as finding a bar that roots for your favorite sports team and finding bars that have the best daily specials).

BeerBin.com: your beer, in here